Earlier this month Facebook released a new feature - allowing businesses to post jobs on their business Pages. Could this fill the recruitment advertising gap created by LinkedIn?
40% of US small businesses report that filling jobs was more difficult than they expected - Facebook Business Blog
Starting in the US and Canada, business Page owners will be able to list jobs. Job hunters will be able to see them listed on the Page or using the Careers feature.
It’s easy for Page admins to create a job post, track applications and communicate directly with applicants. After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on mobile and all in one place. And as with other posts, they can boost job posts to reach a larger or more relevant audience.
If you’re already familiar with Facebook Ads, this area is likely to feed into Ads - ensuring you can reach more than your Page audience. Great for smaller businesses looking for local talent.
You may already be using LinkedIn as part of your recruitment strategy, the platform is a great way to target individuals for high-skilled roles.
Where LinkedIn doesn’t work so well is the lower end - where job vacancies still appear in shop windows - part-time jobs, summer vacancies, seasonal work or those looking to get back into work. Naturally, LinkedIn doesn’t feel like the right platform to advertise for these types of jobs and the cost to advertise can often be off-putting, especially to the smaller business.
Opening this feature on Facebook allows for an easy way to slide local career vacancies into a users feed. Posts are easy to share, the mobile platform is well established and making use of Messenger will allow businesses and candidates to discuss the role further, before applying.
This could mean a whole new area for smaller or regionally focused businesses to talk to talented individuals in their area.
Unfortunately, there is no news of a roll-out globally. Hopefully, it’ll be so successful in the US and Canada that it will be making an appearance in the UK soon.
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