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Andover firm spins social media campaign for UK retail chain


— #Marketing #partnershipmarketing #SocialMedia

Andover-based digital agency, Social You, supports national retail post, parcel and print specialist Mail Boxes Etc. (MBE) with social media marketing across the UK.  

This autumn, Social You helped deliver a partnership marketing campaign that saw Mail Boxes Etc. partner with Sony to promote the eagerly anticipated film, Spider-Man: Into the Spider-Verse, which opened in cinemas on 12 December 2018.

To celebrate the launch, MBE offered customers the chance to enter a free prize draw to win a family trip to New York City, where the film’s action is set.  Social You handled the digital aspects of the marketing activity through creation of social media content and paid advertising to drive users to the campaign website.  This included weekly competitions to drive interest.

MBE’s marketing manager, James Simmons, said: ”This exciting campaign set us apart because it’s unusual for a post, parcel and print franchise to work alongside a film to promote its services.  

“MBE has more than 150 high street stores in the UK and Ireland, and a healthy footfall that was ripe for displaying the Spider-Man promotional material to customers and passers-by.  The campaign showcased MBE’s print expertise as well as highlighting our parcel, post and mailbox services by promoting franchisees as everyday superheroes.”

Social You managing director Emily Wilkinson commented:  “It’s crucial to engage consumers on a number of levels with any marketing activity, and the digital element is key – particularly with a younger demographic.  We were delighted to be part of this highly successful campaign.”

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