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Snapchat figures announced


— #Snapchat #Business #Advertising #App

Snapchat: $150 million in revenue and 166 million daily active users

Snapchat, who offer a range of ad options via their App, released revenue figures for their investors and advertisers. They reported $149.6 million during quarter one in revenue (where most comes from advertising).

The company is boasting 166 million active daily users (up from 158 million at the end of 2016) who spend more than 30 minutes on the App each day. Whilst initially targeting the larger brands with their advertising, the company have recently launched a self-service platform that allows all-sized companies and brands to manage their ad spend and reach these users.

You can read the full article over on Adweek

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