LinkedIn have announced a new tool to their collection. Allowing companies that use the platform to tap into more demographic data.
Website Demographics is a free reporting tool that allows companies to understand what the users visiting your website look like. By installing a LinkedIn insight tag on your website, and listing the pages you want to track, this tool will show you who is visiting your website by data such as Company Name, Industry and job Seniority.
You can compare performance over time, allowing you to adapt your content marketing to reach the audiences you’re after.
You can get the Insight Tag added to your website now, but following their step-by-step guide. You’ll also need to have signed up to Campaign Manager.
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