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New eCommerce website for Award Winning UK Holiday Park


— #Website #eCommerce #CraftCMS #CRM #Client

We’re delighted to announce the launch of a new eCommerce website for Shorefield Holidays. 

Offering the best in family holidays across Dorset and the New Forest, Shorefield Holidays required a modern, fresh website with a robust technology infrastructure.

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Working together over the last 18 months, Social You have delivered the entire life-cycle of this project. From initial scoping and requirements through to interactive wireframes, design, build and testing.

“We’re big believers in ensuring that a website is highly usable for end users, whilst achieving the business goals it was set out to do.” Said Social You’s Technical Director, Dan Eastley. 

“It was exciting to work on this project and have the ability to really show off the capabilities of CraftCMS. Seamless and concurrent integration with payment gateways, third-party booking platforms and CRM systems is no easy feat; scoping and testing was a large part of our process for this build.”

The website allows users to book holidays at one of Shorefield’s seven parks, along with acting as a lead generation engine for their Holiday Home Ownership.

“When approaching a new website build it is important to have a strong understanding of the audience and any previous website data that is available. Too often people jump into the design of a website, but if your users can’t access the information easily then a pretty design won’t convert them into sales.” commented Dan Eastley.

To view the new website head to www.shorefield.co.uk.

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