← Blog

Instagram Stories Now Includes Ads

— #Instagram #Business #Ad #PPC #Social

Last year, Instagram Stories were introduced to the platform. 

At the time, there was a fair amount of chat about them, as they were being labelled as a direct copy of the Stories you’d find on Snapchat.

Since launching this feature in August 2016, Instagram have released figures stating that 150 million of their users make use of this feature each day. And that 1 in 5 Stories on Instagram gets a direct message from its viewers. For business, this is a positive thing.

“70% of Instagrammers are following a business—so it’s no surprise that one-third of the most viewed stories are from businesses” Source: Instagram Internal Data, Dec 2016

What comes next?

Using business as a driver for this Ad feature, Instagram are encouraging businesses to convert to a business profile if they haven’t done so already. Alongside this, they are also allowing Ads within Stories.

Already, brands like Mulberry UK are seeing people swipe up within its story to learn more to take action. “We’ve been early adopters of Instagram Stories and were impressed by the reach and engagement. Our recent campaigns which included a stories link, received 5X more clicks to site and engagement when compared to the average seen across our other social channels.” — Felipa Monteiro, Head of Digital Marketing, Mulberry UK

This feature will be rolled-out globally, over the coming weeks.  As long as you have converted your account into a business one, you’ll be able to measure the success of this new platform of advertising.



  1. RT @konditorandcook: There's only one way to celebrate #NationalChocolateCakeDay 👀 To win a chocolate cake of your choosing, RT, follow us…

  2. RT @webfoundation: In March 2019 the World Wide Web will be 30 years old. Half of the world’s population will be online. Half will not. T…

  3. We are proud to be have been part of the team that supported the partnership with Mail Boxes Etc. and Sony to promo… https://t.co/Ur4R7nrt26

  4. Agency trends for 2019 https://t.co/iZ1Hcx3rlA

  5. RT @freeagent: Ready to fill out your 2017/18 #SelfAssessment tax return? Here's a list of all the things you need to have to hand: https:/…

  6. RT @CraftCMS: Our second Craft 3.1 webinar today kicks off in 5 minutes! https://t.co/4SXixYzASl #craftcms

  7. RT @CuteEmergency: MOOD. 📸: lunabearcorgi https://t.co/doKpasLxLw

  8. RT @andoverfoodbank: Thank you for all the donations you leave at the supermarkets each week. These are critical for keeping stocks up so w…

  9. Get your Christmas parcels and post sent in time! Here is a handy guide from @MailBoxesEtcUK #ChristmasPost https://t.co/E68QEHm8Yb

  10. Thank you for the invitation, it was a great lunch and talk. https://t.co/AKZhkH0aIH