Understand ROI from lead ads to offline actions with Facebook’s new conversion solution.
With Facebook Ads being a large part of most businesses’ paid strategy, it’s important to prove that they’re working. Proving ROI from digital to non-digital actions can be tricky. For example, if you’re running an advert to get Facebook users to come and look at your show home, how do you know that the person who clicked the ad, registered to come and see you is the same person who just turned up in your office?
Facebook have developed an offline conversion solution that allows businesses to connect their CRM, POS or call centre systems into their Facebook Ad campaigns. In order to get this integration setup, you must have the following:
A business must be using Business Manager,
A Facebook application,
A Business Manager system user and access token generated for that system user and an offline event set.
Details are available on how to get started, the CRM systems that integrate with this and how to build directly into the API.
RT @BlackChalkWine: Just two weeks to go! Like and RT this post to enter our draw for 2 tickets for the Saturday afternoon session @WineFes…
4 ways to show the value of UX writing, when user testing isn’t an option. https://t.co/Jw5FCRk2Bb
1 in 12 men and 1 in 200 women are colour blind. We Are Colorblind is dedicated to the 300 million+ people affected… https://t.co/KscMyJg0eO
Funkify is a brand new extension for Chrome that helps you experience the web and interfaces through the eyes of ex… https://t.co/d3zjUbyS5P
RT @TestValleyBC: Andover businesses say yes to BID
The Andover Business Improvement District (BID) has been given the green light by busi…
How do we know that skeleton screens actually work? https://t.co/Dp84rK6G7s
With so many platforms to choose from, how do you know where to spend your time trying to market to your ideal audi… https://t.co/f4aenfE6U6
Why you need to think about an Instagram strategy for your small business. https://t.co/eDT6SwGOXy
Keyboard Accessibility Tips Using HTML and CSS https://t.co/h5IiixeDaC
Is a website audit worth the money? https://t.co/7Ln61nO4A0