← Blog

Facebook offer Offline Conversion support

— #Facebook #Ads #Measurement #ROI

Understand ROI from lead ads to offline actions with Facebook’s new conversion solution.


With Facebook Ads being a large part of most businesses’ paid strategy, it’s important to prove that they’re working. Proving ROI from digital to non-digital actions can be tricky. For example, if you’re running an advert to get Facebook users to come and look at your show home, how do you know that the person who clicked the ad, registered to come and see you is the same person who just turned up in your office?

Facebook have developed an offline conversion solution that allows businesses to connect their CRM, POS or call centre systems into their Facebook Ad campaigns.  In order to get this integration setup, you must have the following:

  • A business must be using Business Manager,
  • A Facebook application, 
  • A Business Manager system user and access token generated for that system user and an offline event set.

Details are available on how to get started, the CRM systems that integrate with this and how to build directly into the API.



  1. RT @konditorandcook: There's only one way to celebrate #NationalChocolateCakeDay 👀 To win a chocolate cake of your choosing, RT, follow us…

  2. RT @webfoundation: In March 2019 the World Wide Web will be 30 years old. Half of the world’s population will be online. Half will not. T…

  3. We are proud to be have been part of the team that supported the partnership with Mail Boxes Etc. and Sony to promo… https://t.co/Ur4R7nrt26

  4. Agency trends for 2019 https://t.co/iZ1Hcx3rlA

  5. RT @freeagent: Ready to fill out your 2017/18 #SelfAssessment tax return? Here's a list of all the things you need to have to hand: https:/…

  6. RT @CraftCMS: Our second Craft 3.1 webinar today kicks off in 5 minutes! https://t.co/4SXixYzASl #craftcms

  7. RT @CuteEmergency: MOOD. 📸: lunabearcorgi https://t.co/doKpasLxLw

  8. RT @andoverfoodbank: Thank you for all the donations you leave at the supermarkets each week. These are critical for keeping stocks up so w…

  9. Get your Christmas parcels and post sent in time! Here is a handy guide from @MailBoxesEtcUK #ChristmasPost https://t.co/E68QEHm8Yb

  10. Thank you for the invitation, it was a great lunch and talk. https://t.co/AKZhkH0aIH