We’ve been helping local employment agency, Active Staff, with their Facebook marketing. As a local business, Facebook is a great platform for them to reach recruiters and engage with job hunters in and around Andover.
As the Facebook platform grows, and becomes a useful tool for small businesses, it can start to turn into a bit of a minefield for those who don’t know their way around the platform and terminology.
Below are our 4 top tips for making the most out of your business Page:
- Converting your profile. If you’ve been using a personal profile as your business account, you can convert this into a Facebook Page for your business. Find out how.
- Use auto-messaging on your Page. If anyone sends a private message to your Page, you can set up automated response to let them know when you’ll be getting in touch. How to set up messaging.
- Grow your audience. Using a bit of paid-advertising can help to get the word out about your business. This can be highly targeted, so you’re only paying for the audience you’d like. Tips on Page promotion.
- Use Page Insights to see how your content is performing. Once you’ve been publishing content for a while, it is a good idea to measure how successful it is. Use Page Insights to understand what is working and what posts are resonating well with your audience. Guide to understanding Insights.
If you’re looking for support with your digital strategy, why not get in touch with one of the team? email@example.com.