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37 percent of people would purchase using a chatbot

— #chatbot #marketing #ads #strategy

Last year, you may remember we talked about conversational commerce and how this will change the way we shop. New research confirms that this reality is getting a step closer.

DigitasLBI conducted a piece of research in the US to find out how willing consumers would be to engage with and trust chatbots. More than 1 in 3 Americans stated that they would be willing to purchase through a chatbot and, on average, would spend £45 per purchase.

Chatbots can provide companies with new ways to engage with their customers.

You may already be using them as a way for customers to interact with your business. With AI becoming more sophisticated, using chatbots to trigger marketing or helping to up sell or complete transactions won’t be far off.

Using the power of conversational commerce, dynamic product ads and a chatbot - this could be an exciting year for using technology within your marketing mix.

Want to find out how conversational commerce can work within your sales and marketing mix? Speak to a member of our team today.

Source: American Express Open Forum



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