← Blog

37 percent of people would purchase using a chatbot

— #chatbot #marketing #ads #strategy

Last year, you may remember we talked about conversational commerce and how this will change the way we shop. New research confirms that this reality is getting a step closer.

DigitasLBI conducted a piece of research in the US to find out how willing consumers would be to engage with and trust chatbots. More than 1 in 3 Americans stated that they would be willing to purchase through a chatbot and, on average, would spend £45 per purchase.

Chatbots can provide companies with new ways to engage with their customers.

You may already be using them as a way for customers to interact with your business. With AI becoming more sophisticated, using chatbots to trigger marketing or helping to up sell or complete transactions won’t be far off.

Using the power of conversational commerce, dynamic product ads and a chatbot - this could be an exciting year for using technology within your marketing mix.

Want to find out how conversational commerce can work within your sales and marketing mix? Speak to a member of our team today.

Source: American Express Open Forum



  1. RT @BlackChalkWine: Just two weeks to go! Like and RT this post to enter our draw for 2 tickets for the Saturday afternoon session @WineFes…

  2. 4 ways to show the value of UX writing, when user testing isn’t an option. https://t.co/Jw5FCRk2Bb

  3. 1 in 12 men and 1 in 200 women are colour blind. We Are Colorblind is dedicated to the 300 million+ people affected… https://t.co/KscMyJg0eO

  4. Funkify is a brand new extension for Chrome that helps you experience the web and interfaces through the eyes of ex… https://t.co/d3zjUbyS5P

  5. RT @TestValleyBC: Andover businesses say yes to BID The Andover Business Improvement District (BID) has been given the green light by busi…

  6. How do we know that skeleton screens actually work? https://t.co/Dp84rK6G7s

  7. With so many platforms to choose from, how do you know where to spend your time trying to market to your ideal audi… https://t.co/f4aenfE6U6

  8. Why you need to think about an Instagram strategy for your small business. https://t.co/eDT6SwGOXy

  9. Keyboard Accessibility Tips Using HTML and CSS https://t.co/h5IiixeDaC

  10. Is a website audit worth the money? https://t.co/7Ln61nO4A0